Polartec Announces 2011 European APEX Award Winners
(Lawrence, Mass.) July 7, 2011 - Polartec, LLC, the developer, manufacturer and marketer of Polartec® performance fabrics, announces the European APEX Award winners for 2011. This prestigious honor goes to the finest Polartec®-based garments that will be available to consumers in the fall of 2011. A panel of judges selected the winners based on the style, function and fit of the garments as well as the most innovative and appropriate uses of Polartec® fabrics in the designs.
Out of the dozens of garments submitted, the judges selected 13 European APEX winners ranging from versatile on and off mountain gear, high-tech and durable softshell jackets, to innovative military clothing. And the winners are:
In addition to a Tiffany crystal award and bragging rights for a year, manufacturers can participate in a custom hangtag program promoting the winning garments at the consumer level. Polartec® also provides additional marketing support through product placement with media and events. Past winners can testify that the Polartec® APEX Award drives sell-through. This year's winners will also be on display at OutDoor 2011 in Friedrichshafen, Germany from July 14-17.
About Polartec, LLC Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. For more information, visit www.polartec.com
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