Polartec Rejoins the Conservation Alliance
After a few years hiatus, Polartec rejoined The Conservation Alliance in 2010 as a new member. The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. Funding is directed to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. There is now more than 170 member companies, and disbursed $900,000 in 2009.
Since its founding in 1989, The Alliance has contributed more than $7 million to conservation projects throughout North America. The results of its funding has been remarkable. Grants have helped organizations in their work to protect more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas. For more information on The Conservation Alliance visit www.conservationalliance.com
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RTEC CHALLENGE
