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Beyond Begins Today.

Beyond Begins Today.

Beyond Begins Today.

What do we mean when we say 'Beyond Begins Today?' It's about
recognizing that yesterday's achievements serve as a benchmark for
tomorrow. Our journey began with recycled fleece in 1993, but it didn't
end there; it is a journey of endless improvement and innovation.
Solutions that worked yesterday must be constantly questioned,
adapted, and re-imagined for the challenges facing us today. The
Beyond Series hears from those who are best placed: customers,
wearers and fabric innovators, on the subjects we value most: our
<strong>planet,</strong> our <strong>people,</strong> and our <strong>product.</strong> They form our 3 brand pillars.

Eva Karlsson (CMO, Houdini Sportswear), Chris Parkes (Natural World Photographer), and Karen Beattie (Director of Product Management, Polartec) highlight the intrinsic value of our natural world. Discover more about the goals driven by our planetary values…

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Meet Sierra Quitiquit (Professional Skier and Environmentalist), Helgi Oskarsson (CEO, 66º North), and Tyler Maheu (Sales Manager). Discover more about the people defining what it means to go beyond, and the targets we set to support them…

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Paul Cosgrove (Product Director, Mammut), Sachi Koed (Mountain Climber) and Eric Yung (MD, Polartec) uncover past, present, and future product commitments. Discover more about  Polartec’s approach to premium sustainable fabric innovation…

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Our 3 Key Drivers.

Polartec drives product innovation with an unwavering commitment
to <strong>1. Reduce impact:</strong> Minimize our environmental footprint across
the supply chain, <strong>2. Extend lifespan:</strong> Design for durability, longevity,
and slower fashion cycles, <strong>3. Enable circularity:</strong> Support reuse,
recycling, and regenerative material systems. When we develop a
new product, we ask ourselves, 'Is the technology born from and
serving at least one of these key driving principles?' We hear from
industry leaders on the real-world products, technologies, and
scientific guidance that drive Polartec today.

The Úlpa.
What is an Ulpa, and how does this approach to garment design help to reduce our impact? Helgi Oskarsson (CEO, 66º North) explains.

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Made with Polartec® Power Shield™ Pro and Biolon™

The Promise of the Úlpa

Against a backdrop of rugged landscapes and biting winds, the úlpa is far more than a jacket or coat. It’s a symbol of resilience shaped by the raw and untamed elements of the North, and a testament to generations of people who lived with less and made everything last longer.

 

“We are in a world of overconsumption. If there can be companies who can promote something that lasts longer, that’s worth everything." – Helgi Oskarrson

 

In the first piece of Polartec’s Beyond Begins Today series, Helgi Oskarrson, CEO of 66°North, shares how tradition, responsibility, and technical innovation come together to engineer clothing for generations. For Helgi and his team, it’s not about following trends but about making clothes that stay with you, season after season, year after year. Like the úlpa.

 

At Polartec, we believe that true sustainability begins with durability. Which is why our fabrics are made to do more than perform. They’re made to endure, so that garments can be worn, repaired, and passed down across generations, reducing the need to buy new garments and lowering the impact on the planet.

 

Together with 66°North, we’re building something meant to last, with planet conscious* fabrics like Power Shield™ Pro, made with Biolon** plant-based*** nylon. Because in the end, true innovation isn’t only about what’s new, it’s about what stays.

 

Our commitment to the planet is embedded in the materials we choose and the technologies we pioneer. This careful combination of environmental responsibility and technical innovation defines our approach and resonates with visionaries like Helgi.

 

 

*The Biolon™ nylon plant-based content within Power Shield™ Pro reduces reliance on fossil fuels and lowers carbon footprint by up to 50% compared with virgin Nylon-6,6.

**Biolon™ is a trademark of Milliken & Company.

***Biolon™ plant-based inputs account for about 45-48% of the nylon in our fabrics and membranes, which lowers carbon footprint and reliance on fossil fuels by 50%, without impacting on human food sources.

 

Smarter Chemistry.

Our very own, Karen Beattie (Director of Product Management), talks smarter chemistries and fabric innovation.

Coming Soon.

Planetary Boundaries.

How can environmental science inspire better product innovation? Eva Karlsson (CMO, Houdini Sportswear) tells us more.

Coming Soon.

How We're Going Beyond.

*Biolon™ is a trademark of Milliken & Company.
**Compared with virgin Nylon-6,6.
<span>▲</span>According to AATCC 212 2021, up to 85% less fiber fragments are shed on average during home laundering, when compared to the base line fabric.


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