Based in Sweden, Houdini is a progressive thinking outdoor company focused on pushing the boundaries of the outdoor industry and the products it manufactures. It works closely with its customers to encourage a circular economy including repairing, recycling, reusing and even renting its high-tech outdoor wear.     

An attitude which is epitomised in the Power Houdi. Research has revealed the Power Houdi is, on average, worn 1,287 times by its owner. A stark contrast to the fast fashion and throw away cultures we are all trying our hardest to affect. 

Over the last 15 years, the amount of clothes produced globally has doubled, resulting in 100 billion garments being stitched and sold each year. Even more worryingly, during the same period, the time we actually wear those clothes on our bodies has halved. The result is three fifths of what we wear ending up in landfills or being incinerated within a year of it being made. 

Instead, choosing to invest in clothing which you can wear hundreds, if not thousands of times, is the way forward. 

We are proud to celebrate the 20th anniversary of Polartec and Houdini this year. Eva Karlsson, CEO, Houdini Sportswear tells us: “We cannot compromise with performance or comfort.  We need to make products that people fall in love with and stay in love with.  Clothing that promotes longevity”.

“Polartec Power Stretch Pro is a well-loved, iconic fabric and one of the world’s finest technical mid layer fabrics,” says Karen Beattie, Director of Product Management at Polartec.  “It goes the distance in terms of longevity with its highly durable, nylon exterior.  But more importantly, it has great “want to wear” credentials.  Its activity-enabling stretch, high breathability, cozy warmth, and softness, and forever good-looks make it a perfect choice for all life’s adventures”.