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Beyond The Links Polartec X Manors Golf

When you think about it, golf is about much more than a handicap or the swing. Some of the best moments are the conversations that lasted longer than the round itself or stumbling upon a hidden fairway at the end of the winding road. For friends and co-founders Jojo Regan, Luke Davies, and Nick Watts, this is the part of golf that matters most. Because instead of focusing on what happens between the tee and the green, Manors Golf celebrates everything that surrounds the game by crafting apparel and telling stories that capture golf as an experience worth exploring.

 

“We believe golf is at its best when it's an adventure. Our goal has always been to create apparel that reflects the culture of the game and the people who make every course unique. If golfers choose Manors because it performs on the course and keep reaching for it long after the round is over, then we've done our job right.” - Luke Davies, co-founder and Creative Director.

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Authenticity First

Manors Golf was founded around the shared belief that golf is a journey. For this reason, the close-knit team focuses its attention on the feeling and culture of the game when shaping each new collection. A big part of the brand's motivation is protecting golf's real character, which, as Creative Director Luke Davies explains, is very different than trying to make things that are trendy. “Golf it is amazing all by itself – it doesn’t need to borrow credibility from another sport. Scotland, Ireland, hidden gems and small villages with local people. Our job is to stay authentic and elevate what’s already there.”

 

The Bigger Picture

Few people understand this better than James Wilson, pro golfer turned digital producer who launched his career by winning the Tartan Pro Tour’s Leven Links Classic in October 2021. Having played at the highest levels, James understands the demands of competitive golf, which is why his trust in Manors reaches well beyond the fairway. Like the brand itself, he believes the game is defined as much by where you play and who you meet, than by a number on your scorecard. Known worldwide via his @short.side digital signature, James spends his days exploring and documenting overlooked courses, local traditions and the parts of golf that often go unnoticed. 

 

Pride in the Craft

Behind it all is a small team with different strengths but a similar mindset. Luke Davies shapes the creative direction and brand world, while co-founder and Head of Product Nick Watts brings inspiration gathered from travel, vintage clothing and functional design. Product developer Jess works alongside a trusted circle of golfers and creators whose honest, real-world feedback helps challenge and improve every new piece. Every detail is tested and refined, from fabric selection to pocket placement. It’s all part of a hands-on process built on curiosity rather than compromise and backed by a comfort-conscious approach to modern golf apparel that doesn’t stop at the 18th hole. In the end, the team’s greatest reward is knowing that Manors has become a natural part of every round, every recommendation and the way golfers experience the game.