But wait, why are we talking about garment dying, anyway?
Because that very same Massimo Osti of Bologna, Italy is also the founder of our new partner: Italian sportswear brand C.P. Company. These connoisseurs of color have consistently flipped the fashion world on its head with innovation after innovation: Pioneering new materials like Rubber Wool and Rubber Flax, experimenting with modular clothing, and, in 1981, perfecting the technique that would allow the brand to apply garment dyeing to synthetic fabrics.