Main Story. 01. 12.


In 1986, two passionate skiers envisioned technical apparel that performed on the slopes but looked stylish while off piste. Seated on a chairlift, the duo discussed the absence of skiwear that seamlessly blended functionality with appealing design. Inspired to create garments that they truly wanted to wear, they set out to redefine the skiing experience and thus emerged Peak Performance, a brand driven by a commitment to genuine quality and excellence.

At Peak Performance, "business hours" have always looked a lot like resort hours. Founded to design the best ski gear out there  meant rigorous on-snow testing whenever the powder started falling, and most winter days their tiny office sported a handwritten sign: “Gone skiing.” Sure, paperwork and shipments got delayed now and then but for this crew, perfecting their equipment took priority over everything else. At Peak Performance, an epic ski session would always come first.

Peak Performance Blog Inline Image 1 Peak Performance Blog Inline Image 2 Peak Performance Blog Inline Image 3

The Swedish-born brand’s authentic designs and craftsmanship quickly attracted a loyal following, and the company grew rapidly as skiers worldwide connected with its vision of fusing function and fashion. This winter, Peak Performance continues that heritage of innovation with new releases like the Vislight Alpha Insulated Jacket for men and women. The lightweight jacket - lined with Polartec® Alpha® Direct insulation which actively releases excess body heat before it builds up - is engineered for high-intensity activities like skiing, touring, and training in cold conditions. The fitted hood slides seamlessly under a helmet, while two zip pockets and a built-in stuff sack provide functionality without compromising packability. The Vislight Alpha Insulated Jacket with Polartec exemplifies the brand's commitment to using cutting-edge designs and technology.

Over 30 years since its founding, Peak Performance is still pioneering apparel that empowers ski enthusiasts to push boundaries on the mountain, while expressing their passion from the streets to the summit. And even today, if you swing by Peak Performance's office in the small Swedish town of Åre there's a good chance you'll find that same handwritten sign on the door when the first snowflakes start to fall stating, "Gone skiing."