Made by Cyclists, for Cyclists

With so many avid riders on the team, testing new ideas comes naturally. Ask who’s riding over the weekend, and five hands might go up. Give those five riders the same prototype, and chances are they’ll return with five slightly different opinions. And during weekly winter gravel rides, the conversation starts before anyone gets on a bike. “There’s always plenty of dressing-room banter about layers, socks and what to wear in the cold,” Patrick says. “Seeing how my coworkers actually use their kit often sparks new ideas, like our newest hooded base layer in Polartec Thermal Pro™.” For Patrick, these different perspectives help identify and refine what really matters – especially since they’re the same folks who will be wearing Pas Normal Studis kit on their next ride.

All About the Feeling

Creating exceptional cycling apparel goes well beyond engineering and aerodynamics. For Patrick and the team, it’s about how a jersey feels against the skin, how naturally it moves with the body, whether the pockets are easy to reach and how the entire kit comes together. Even the relationship between a jersey and bib shorts matters, with fits and proportions carefully developed to work as one. Subtle colors and clean lines allow riders to mix and match pieces across seasons, bringing a distinctive Scandinavian aesthetic to serious performance gear. And sometimes, it’s about getting one very specific thing right. Patrick still remembers a short-sleeved jersey the team developed several years ago. It had a brushed interior for cool spring mornings and evenings, and when the chill made itself known, it was exactly what he’d reach for.