Main Story. 09. 22.

New Product Release:

Fulcrum SHARQ All-Terrain Wheels & Polartec® Power Shield™ Pro

5 Polartec P R FULCRUM Article 2 Polartec P R FULCRUM Article 3 Polartec P R FULCRUM Article 1 Polartec P R FULCRUM Article 4 Polartec P R FULCRUM Article 6 Polartec P R FULCRUM Article

When it comes to ensuring best-in-class cycling performance, every detail matters, starting with the wheels that hit the road and the gear that protects them. Case in point? The all-new SHARQ wheels by Fulcrum, a pioneer in high-performance wheel systems. Engineered for unmatched aerodynamics and reactivity, these wheels are built to dominate any terrain. They also come with the ultimate sidekick – a Polartec® Power Shield™ Pro wheel cover that converts to a sleek travel bag. Seriously. Polartec and Fulcrum have joined forces to elevate the cycling experience at every level as part of their shared dedication to enhancing the sport.  

 

SHARQ wheels embody the cutting-edge research and meticulous engineering Fulcrum is known for, which is why it’s pairing each SHARQ wheel with a sleek new wheel cover featuring Polartec® Power Shield™ Pro fabric. Designed to protect the wheel rim and spoke while not in use, the cover also doubles as a travel-ready protection bag. And because Polartec® Power Shield™ Pro technology is made with Biolon™* nylon** and delivers top-of-the-line weatherproof properties, you can be sure your wheels stay safe and secure no matter what they face during their trip.  

 

Another advantage of the Polartec® Power Shield™ Pro x Fulcrum wheel covers is their non-PFAS monolithic membrane construction. This means they protect your hoops while reflecting the companies’ commitment to sustainability and long-term resilience

 

Both Fulcrum and Polartec are relentless innovators. Their alliance ensures that hard core cyclists can push the boundaries with confidence while enjoying the tailored fit and high durability of a Polartec® performance fabric that resists wear and tear. 

The bottom line? This might just be the perfect excuse to buy a new set of wheels! 

 

Art Direction & Production curated by Wanderlust Vision.

 

*The Biolon™ nylon plant-based content within Power Shield™ Pro reduces reliance on fossil fuels and lowers carbon footprint by up to 50% compared with virgin Nylon-6,6.

** Biolon™ is a trademark of Milliken & Company.