Marmot is one of those brands that, if you’re a climber, skier, runner, or adventurer of any kind, you probably have a piece or two they’ve made in your closet. They’re so OG that they’re part of the very DNA of the outdoor industry. From the very beginning, they built an identity that was so focused on spending time outside that their origin story begins with the phrase, “it all started on an Alaskan glacier in 1971.” After spending several months skipping classes in Alaska, Eric Reynolds and Dave Huntley founded the “Marmot Club,” a social club that required all prospective members to bag a peak with another member. Once you were in, you became president—the first rule of the Marmot Club was, “everyone is president.” It was this oddball mentality that, once Eric and Dave joined up with fellow climber Tom Boyce, led to the creation of Marmot the company in 1974. They built their business on a bed of down vests, sweaters, and sleeping bags and, after one of their “very puffy” puffies made its Hollywood debut on Clint Eastwood in the film, The Eiger Section, they made it big.
Marmot is more than a household name—they’re one of the most respected brands in the business. And there’s a reason we climbers trust the brand this rag-tag group created: they’ve been at the forefront of product creation for more than 40 years. They were among the very first brands to bring us things like pit-zips, hook-and-loop sleeve cinching, and—wait for it—women’s specific outdoor apparel 🤯.