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Main Story. 04. 28.
Iconic Icelandic brand, 66˚North, takes sustainability seriously. Well, it is based in a country that derives 100% of its electricity from renewable sources. Making things last and never wasting anything are values that 66˚North holds dear. Its Kría capsule collection using Polartec® is built on those values. Crafted from leftover Polartec® NeoShell® and fleece fabrics from previous year’s products, the new collection unites 66˚North’s heritage with inspired 90’s design and long-term commitment to sustainability.
66˚North’s global president, Matthew Woolsey says " Kría says so much about the values of 66˚North: it is highly functional and technical, yet playful and fun. With Kría our commitment to circularity and zero-waste isn't just about using leftover fabrics, it is also that this jacket is made - from a durability, performance, and style standpoint - to last for decades."
The new Kría jacket pays homage to the original which was first produced in 1991 only this time it uses Polartec® NeoShell®. This fabric provides exceptional protection from wind and rain without compromising on breathability. 66˚North blended the fabric that they had left over in stock so were able to continue with their vintage color blocked designs. The products have been produced entirely out of their own factory. The capsule range also features a Polartec® Thermal Pro® fleece jacket, vest, and NeoShell bucket hat.
See the Kría Collection @ 66˚North